Maybe you're using the wrong keywords in your product names? Or maybe your product preview needs some polishing? You could make them look more attractive by altering images and descriptions to trigger the user's curiosity and have them click on the suggested products. Or, this could be a matter of adjusting the position of the product item in suggestions. 3. Expand your product catalog.
When you know your top search terms, it helps you understand how customers perceive you
One of our grocery retailers has learned from analytics which search terms visitors were entering (zipper bags, freezer bags, plastic containers, etc.), although there were no such products in the catalog. He saw this as an opportunity to start selling these items.
Tracking "no results
" searches can also be super helpful to discover new trends
in the industry. Example:
Another client of ours, an electronic goods retailer, noticed that a few search queries gave zero results. It was the "smartphone lens." They researched what they were and realized it was something that's getting trendy. Adding smartphone lenses to their stock gave them an immediate revenue increase. 4. Build your merchandising strategy.
Monitoring top search queries can set the direction for your next product promotion efforts
Suppose you sell sports shoes and find that your most popular search term is "breathable running shoes". Which one of the tens or hundreds of shoes that you stock do you put at the top of the product suggestions list?
Take it to the next level and display discounts and special offers in the suggestions to entice more customers.
Have a more dedicated marketing campaign in mind? Define custom redirects
for particular search queries - when your customers enter a certain term, they'll be taken to a dedicated landing page.
Search queries data is a real gold mine. It allows you to listen to your customers, speak the same language, and run more targeted campaigns.5. Boost your SEO.
Google likes sites that people like!
The data-driven decisions you make to optimize your search relevance and navigation remove friction on the customer path to products and help visitors explore website content
related to their queries. As a result, people spend more time on your site and the bounce rate reduces. Both of these factors are essential to your overall SEO health.
There is no black magic. It all boils down to this: