The "no results found" page can become a source of useful business development insights. Searchanise collects and analyzes information on users' search inputs, what they find and what they don't. Take a look at these analytical reports to discover customers' demands.
Let's say you run a store with farm products and learn from site search analytics that customers have been searching for strawberries and blueberries, as in the picture below. This is an excellent opportunity to add berries to the catalog and increase your sales.
There are other ways to benefit from search analytics, find out how from our blog article