Ensure visitors always find what they need by analyzing their behavior

Analyze the most popular search terms to know which goods are in demand - and which might need additional promotion

1 in 4 shoppers don't bother to type their search in full if they have a list of suggestions on hand. Make sure what you offer in search suggestions is relevant by fine-tuning your Suggestion Dictionary

It's not only important what they search for - but also what they click on. Arrange your results and categories/collections pages to make most-clicked products come first

If something is searched for and getting clicked on - but ultimately not bought - that might be a signal your product page requires some polishing. Get it right for your shoppers to continue their journey to checkout (feature available for Shopify stores only)

1 in 3 queries end in 'no results'. Track these searches & keep them to a minimum. Stock up on what your catalog might be missing - to improve customer experience and make them want to return. Or else configure your synonyms to match shoppers' intentions