According to the research by nngroup, 27% of people can't find a product without faceted search, even if it is in stock. It's a sad way to lose one-third of your potential sales to your competitors. But you can easily avoid it!
Here's how faceted search can improve your store's UX
and help you drive more sales
Faceted search allows your store's visitors to find the products they want without having to keep on trying different search queries. It reduces the necessity to enter product attributes manually. Users can simply narrow down their search by applying the already pre-defined facets.
- Shows everything available
Multiple facets introduce users early on with different types of products available in your store. Someone who was thinking that new hiking shoes would be great but wasn't sure yet may buy a pair instantly after seeing an omni-grip option. You can get your store's visitors interested in more product features they otherwise would have missed.
If you sell less than 100 items in your store, then you probably don't need facets. But, if you have a large product catalog, navigating through seemingly endless products can quickly become an issue.
With facets, users don't need to scroll through the catalog pages, looking at the products they don't need in search of the right one. Navigation in the store becomes much more convenient.
Who wouldn't come back to a store where you can find what you need quickly?