Adding synonyms is a great way to optimize your site search, as it allows your customers to avoid the "no results" page and discover all the relevant product results, no matter what search queries they enter. As a result, with synonyms you'll create a better customer experience on your website
and improve the conversion rate.
To use this growth opportunity and implement ideas from the article, install the search app that supports synonyms, like Searchanise. Apart from synonyms, you get other tools and features to improve your business metrics further: searchandising
, upsell and cross-sell, and more.