Merchandising is a sales tactic used in both physical and ecommerce stores to achieve specific business goals, most commonly to increase sales. However, the means owners of offline and online stores use to achieve their goals are not always similar. In retail, merchandising involves displaying products on shelves in a specific way, while in ecommerce, merchandising deals with promoting products on a website, most frequently with the help of site search.
A special term has even been coined for search merchandising — searchandising. To searchandise means to structure and organize search results to increase business metrics, be it driving sales, conversions, lifetime value, or anything else. By using searchandising ecommerce store owners can highlight certain products: high-margin, best-selling, or seasonal.