As your visitor starts typing the first character in the search bar, it's like the beginning of a dialog between your brand and the customer. To keep this dialog going and be constructive, you need your search functionality meet certain expectations: 1. Autocomplete and Autosuggest
Search suggestions appear in a dropdown as users type in the search box. Search suggestions save users time and effort. Search autocomplete
solutions not only increase the relevance of results but also increase your users' time on-site, which helps with SEO. But the main idea of the suggestions and the autocomplete features is to help customers find exactly what they are looking for. 2. Spell Check and Typo Tolerance
Product search usability starts with error tolerance for typos. When searching for a brand name, the visitor should never end up on a "nothing was found" page because of a misspell. Brand names like "lphone" for "iPhone" or "abidas" instead of "Adidas", product names like "meal cat" instead of "cat meal," and colors like "yelow" or "bleu" instead of "yellow" and "blue" should not result in zero search results. The user may only have heard about your product from a friend or the news. Moreover, we are human, and it is in our nature to make accidental mistakes. These misspellings need to be handled. A search engine for your store that has the ability to match alternative spellings with the products from the store inventory can reveal the invisible potential of your business and raise conversion.3. Search results for product and non-product content
Oftentimes, customers use the search bar to search for non-product content like "returns" or "order tracking". In this case, it is expected that the search returns results containing pages where this information can be found. 4. Live price, in-stock status, and product reviews
Displaying additional information about the products in the suggestions will help customers make quick decisions whether they are interested to view the product or not.
This can be product price, discounts, in-stock status, product labels and reviews.