2. Offering product reviews and ratings
as filtering options will add social proof and give credibility to your products. Some buyers make decisions based on the quantity — a high number of reviews. The others will take the quality of the reviews into consideration — authentic and fresh. User generated reviews are tremendously influential in persuading people to buy because they remove doubts. If your products have enough reviews, you should consider implementing review filtering so that new customers can see your best performing and most appreciated products. Filtering by reviews will stimulate purchasing decisions and thus speed up the buying process.
3. Extend filtering options
have to be specific and relevant. Based on the type of products you offer, you need to implement and maintain the filters that meet all your customers's search queries. Colour, size, price, brand rating, and other category-specific filters, like material for jewelry, just to name a few.
4. Display the swatch options
for products to visually represent product variant options on the search results page. Swatches
is easier for a customer to make a decision whether to view a product or not if variations options are right in front.