How Smart Search and Navigation Helped Audio Design Get off the Ground

Alexey Baguzin
By Alexey Baguzin
Feb 5 2020
Time to read
2 min to read
"I was extremely happy about its autocomplete function, the app did a fantastic job."

Tommy Regan
CEO, Audio Design's


About Audio Design

The company is an established market player when it comes to home and car audio systems, with decades of experience in the bag. Their owner, Tommy Regan, is a professional driver himself (a NASCAR racer, no less) - and had an equally top career in management.

We've had a chat with him to find about the difficulties of moving into an online space in a skeptic market - and how Searchanise made the transition smoother.
Audio Design home page

How did Shopify's default search work for you?

Tommy: "Shopify's standard search tool at the outset but realized it was simply lacking. That is why we switched to Searchanise.

"There were no filtering options built into Shopify, and filtering became vital to us at a certain point. If you are going to have a thousand products or more, the filters start to become crucial. After we added 400 or so products I started to look for a better search engine."
Filtering options on search results page

That's when you decided to switch to Searchanise?

Tommy: "Searchanise proved an instant win. Some of the other ones were charging per search, I believe, so we would have had to pay an obscene amount of money because the traffic on the website was always massive. It was a big turn-off.

"We just couldn't afford to go down that road. We don't know how many people might visit our site and end up using the search but not making a purchase. It was too big of a gamble to even consider.

"When I tried Searchanise, the case was closed for me. I had an inkling it was going to be a great app for us - and so it turned out to be. I was extremely happy about its autocomplete feature, the app did a fantastic job."
Instant Search Widget with automatic suggestions

A few more words about your journey with us so far?

Tommy: "I would definitely recommend the app for other Shopify owners: the tool gave us everything we needed and more. I absolutely love how the relevant products instantly pop up in the search bar. You are doing a brilliant job for our store."

Thank you for the interview and positive feedback, Tommy!

If you, too, have been looking for a professional site search for ecommerce, try Searchanise!

Pick your platform and watch your e-store shoot to the top with Searchanise

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“Rock solid performance! I wish we knew about this app a year ago! The intuitive nature of the searches and speed of information make this a perfect app for our web store."
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"Works great for our needs!
The Searchanise plugin/service excels where other leading (and much more expensive) search providers have fallen short on our site. We have over 17,000 products and this plugin indexes them flawlessly and creates a top-notch search experience for our customers. Really pleased that we found this one."
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My last hope was to try Searchanise. I was, and I am still amazed! The search results are PERFECT! The sync speed is AMAZING without bags or delays. And I have never seen such great support. The Searchanise App is HIGHLY RECOMMENDED, and I really hope someday to find again such a nice team and support."
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"Searching for a Search app? Try Searchanise. We are totally impressed, works great, it's faster than the default BC search and looks gorgeous in our shop - it's form and function! Supported by wonderful people. Many thanks to Alexey and the team! Excellent app and awesome team"
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"The results are fantastic.
We use it on many customers and they are all satisfied. It greatly enhances Magento's search."
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"I could say a lot of great things about this add-on, but I think this one line suffices; adding the Searchanise feature to your store is one of the most important and rewarding decisions you will make for your business and customers. Not to mention, the team is an absolute delight to work with, namely Angelina Morozova!"
Alexey Baguzin
Senior copywriter at Searchanise

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