: "Here's what usually happens when people open a product page: they look at it, and leave the website. Then they come back and then leave the site again, and so the purchase process takes some time. And what we've noticed when people come back to the site, they couldn't find a product because the search wasn't good enough. And we did everything to hide the default Shopify search
, especially on mobile, because it was not good enough.
"We wanted people to use the navigation instead because it was easier. Once we started using the Searchanise app, our customers started to get directly to product pages and complete the orders that we tracked via Google Analytics and Hotjar.
"Basically, we tracked down every sale we've made and every customer session on the website via Hotjar. Customers usually come 4 times on average before they complete a purchase, but sometimes it can be as many as 20 times!
"All our products are divided between light and heavy items (bundles for $400). For example, the product "4-Score Punching Bag Stand – Full With Bags" is a bestseller, and people come back an average of 16 times to buy it. The product itself is $350 and the shipping is an extra $100 - that's what makes customers come and go a lot before making a decision.
"We also noticed that 90% of the audience search for products on their smartphones. Before we started using Searchanise, they couldn't find what they were looking for and we lost out on potentially a lot of sales."