The impact of the coronavirus pandemic on eCommerce cannot be denied. More than half (54 percent) of consumers increased their spending online after being affected by a coronavirus.
Although consumers see this transition to the online store of all ages, the younger generation is responsible primarily for this trend in stores.
The survey results show that two out of three (67 percent) young consumers between the ages of 18 and 34 now spend more money online to buy things than before the pandemic (Shopify
Slightly slower growth in older groups. Consumers aged 35 to 54 increased their online spending by 57 percent, compared with 41 percent among consumers aged 55 and over.
This means that as an e-commerce owner, you must target the younger generation to increase your sales potential.