What I like most about ISW is the search suggestions it pulls up instantly.
The suggestions include not only products and categories, but also pages. Since we're working on the content it's essential for us to show blog articles as well.
And I think the design is really well laid out.
I can't show you now how the search looked when we used the default Shopify search
, but it was terrible. It was like an almost blank page with lines of results without any separations of the different result types. So the product search results looked the same as the blog posts and as any other page that had that keyword. I love that the Searchanise widget is strategically broken down into different areas: products, suggestions, categories and pages.
It does make a difference not just because it looks nice, but also because it creates visual blocks.
Also, it plays well with people's expectations. The first thing they see is the block with products and I think it's natural for the eyes to look first at the block in the middle. And then they would glance down and see what else is there. I think it is really important.