Scaling with Product Search: Lucas Gift’s Secret to a Seamless Shopping Experience

In 2017, Taha Yavuz and his father launched a small Etsy shop, crafting personalized leather goods. Gradually, small family businesses expended their reach, selling on Amazon and other marketplaces. But it wasn’t their final step. Taha and his father launched a Shopify website first for their own brand, and later transformed it into a gifts marketplace. With an expanding catalog of customizable items, they’ve turned gift shopping from stressful to seamless. Today, Lucas Gift is a place where you can find a gift for any occasion.

As Lucas Gift blossomed into a marketplace, so did its inventory — and with it, the complexity of helping customers find the perfect personalized item. What was once a manageable catalog of leather goods turned into a treasure trove of custom products. Suddenly, the default Shopify search bar started to feel more like a treasure hunt without a map.

The cracks were becoming more evident. As new products poured in, search results became less intuitive, leaving shoppers to scroll aimlessly through pages of unrelated items. For a brand dedicated to making gifting thoughtful and easy, this was a significant challenge.
That’s when the development team stepped in. Determined to fix the issue, they scoured the market for a solution. They weren’t just looking for any app; they needed the app — one that could deliver powerful features, adapt to their growth, and transform the customer experience from confusing to effortless. After testing a few apps, they found their answer: Searchanise Search & Filter.

Synonyms
“The synonyms and stop words were a game-changer,” said Taha Yavuz, co-founder of Lucas Gift. “In the gift business, people describe the same product in so many ways, and synonyms bridged that gap.” Whether customers searched for “laser cut”, ”engraving”, "custom", Searchanise consistently delivered the perfect match.

Stop words
“As for stop words, this feature made it easy to block, suppress and eliminate forbidden keywords, for example trademarked queries such as “Disney”. Also it increased the accuracy and performance of search by eliminating non-transactional words such as “anything”, “what”, “how” etc.”

Filters
Filters on search results and collection pages also became a standout feature. With advanced filtering options, Lucas Gift transformed their product catalog into a shopper’s dream. “We wanted a professional, polished look, and Searchanise delivered,” Taha shared. Customers could easily sort by color, vendor, price range, and more, creating a sleek and effortless browsing experience.

Suggestions
Another highlight were search suggestions and lightning-fast autocomplete. With these features the smart search bar seemed to read customers’ minds. “It feels like the app knows what our customers want before they do,” Taha said.

Each store is unique, and so are its customization demands. Lucas Gift wanted to implement dynamic FAQs that responded to customer queries in real time, turning search results into an intuitive support hub. And the Searchanise customer support team was there to lend a helping hand.

They had already added static FAQs to the bottom of their search results page using Shopify’s settings but wanted to take it a step further – FAQs that adapted based on what customers were actually searching for.

Searchanise made it happen with a smart solution that automatically updated FAQ entries based on customers’ search terms. For example, if someone searched for "gift card", the FAQ might include "How can I make a gift card more personal?" This simple but impactful feature made the site more intuitive and gave customers the support they needed, right when they needed it.

In the bustling marketplace of personalized gifts, results are what separate good ideas from great execution. For Lucas Gift, the transformation sparked by Searchanise Search & Filter didn’t just check the boxes — it redrew the map.
The most immediate sign of change? The search bar became a star player.

Our smart search engine, empowered with stop words and synonyms, turned once-clunky searches into intuitive experiences, while AI-powered suggestions acted like a friendly shop assistant, pointing customers toward exactly what they wanted — even if they didn’t know it yet. Filters transformed collection pages into sleek, navigable aisles, bringing a touch of professionalism to every click.

Though Lucas Gift is still early in its marketplace journey, the ripple effects are unmistakable. Enhanced search functionality has boosted product discoverability and encouraged customers to explore more deeply, spending extra time discovering new treasures.

“We’re constantly adding new items,” Taha shared. As their marketplace scales, Searchanise’s powerful features ensure that the search experience remains smooth and intuitive, no matter how vast their catalog becomes.

User experience is also in the spotlight. Taha envisions even more personalized touchpoints, powered by Searchanise’s robust analytics. By leveraging customer insights, Lucas Gift aims to refine the shopping journey and keep it fresh. “Searchanise not only collects insights, it helps us act on them,” Taha noted.

And let’s not forget the endorsements. Taha is quick to recommend Searchanise to other Shopify users looking for customizable, powerful search tools.

The journey of Lucas Gift — from a humble father-and-son Etsy shop to a Shopify marketplace — offers a masterclass in growth and adaptability. At the heart of their success lies the ability to turn challenges into opportunities for innovation, and their partnership with Searchanise has been contributing to this pursuit. With a revamped search experience, advanced filtering, and custom features designed to fit their unique needs, Lucas Gift ensured customers find what they want quickly and effortlessly, converting searches into sales.

Looking to the future, Lucas Gift is set to scale even further, expanding their catalog and fine-tuning personalization to meet evolving customer needs. For Taha and his team, this is just the beginning. With Searchanise as their trusted partner, they’re not merely keeping up with the competition — they’re setting the bar for what a personalized, user-friendly marketplace can look like. And for their customers? The perfect gift is always only a search away.

Ready to empower your store with advanced search and filters? Install Searchanise today and turn searches into sales!