Personalization in ecommerce is the process of delivering a personal experience that is adapted to customers' needs. It may include various strategies from personalized site homepage to cart-abandonment emails
. Personalized search is one of the ecommerce personalization strategies that help create the most relevant search results for customers online, in real-time.
Personalization is a trending world practice in ecommerce, as customers expect the shopping experience to be custom to their taste and needs. And personalized site search is an easy and effective way to achieve these expectations.