Why Top Brands Prefer Searchanise: 6 Compelling Factors

Case Study
Anastasia Bezuglaya
By Stacy
September 19 2023
6 min to read
Time to read
In today's competitive e-commerce landscape, meeting user expectations and enhancing their experience is paramount for big brands. Shopify+ companies understand the significance of providing seamless navigation and personalized shopping journeys. This is precisely where Searchanise steps in, elevating the online shopping experience and driving conversion rates to new heights. Let's explore why Searchanise's professional search and filters are the ultimate choice for Shopify Plus users.

How Advanced Search and Filters Help Businesses

1. Meeting User Expectations

For established brands, user experience (UX) is a crucial factor in retaining customers.

Firstly, a good search function must be lightning-fast, ensuring users can quickly find what they're looking for, even amidst vast product catalogs. Speed is essential in keeping customers engaged and satisfied.

Secondly, intuitive and clear filters allow users to narrow their search results effortlessly. Whether it's sorting products by price, brand, size, or other attributes, filters simplify the browsing process and help customers discover products that align with their preferences.

Autocomplete and suggestions in the search bar provide real-time guidance, predicting user intent and offering relevant options as customers type.

With Searchanise, businesses can seamlessly integrate an advanced search and filtering system, delivering the ultimate user experience.
site search
Site search powered by Searchanise
“Any ecommerce site should have filters, sorting, and relevant search results coming up. The basic Shopify search was not sufficient for us. We decided to go for Searchanise, and we saw that people are actually searching and getting relevant results, no matter if they misspell words or use synonyms.
Later, we deployed Searchanise on over 10 websites that we have.”

Ganesh Ramaswamy, Himalaya Wellness
“After installing Searchanise, our clients find products in two clicks. They go online, they search, they find, and they pay.”

Carlos Maldonado, Fixoem
Level up the user experience from day 1

2. Boosting Conversion Rates

Conversion rates are the lifeblood of any e-commerce business. Searchanise enhances user experience and offers features that supercharge conversion rates. The app provides:

Merchandising Rules allow promotion of specific items or product groups based on custom criteria. For instance, imagine operating a clothing store and launching a new product. With merchandising rules, you can create a promotional rule that ensures the new product always occupies a prominent position at the top of search results, regardless of the customer's search query.
Learn best practices with merchandising.
merchandising
Merchandising rules
Action buttons like "Add to Cart" and "Quick View" integrated into search results offer seamless and swift interactions, making it easier for customers to transition from browsing to purchase.
action buttons
Action button
Product labels denoting attributes like "new," "discount," or "in-stock" serve as visual cues that immediately inform users about product availability and special offers.
product labels
Product labels
Banners on search results or collection pages allow to advertise products, collections, and brands, as well as run marketing campaigns. Banners grab visitors' attention, create urgency, and encourage exploration of featured offerings, boosting the conversion rate and sales.

These features, combined with a user-friendly interface, guide customers seamlessly through the purchase journey, resulting in improved conversion rates.
search banners
Banner on collection page
“I can't put a number to it, but Searchanise also helped to improve the conversion rate. I did not really sit down and measure the change or the impact of the search, but yes, definitely, there's been improvement in terms of consumer behavior and conversion happening.”
“Also, merchandising did certainly help us to make more money. If there's a new product we want to promote, we use merchandising rules. Or, if there's a product that we are not selling anymore, we use redirects to send customers to a page with similar products.”

Ganesh Ramaswamy, Himalaya Wellness
“Before Searchanise, our conversion was 0.8%. And after installing Searchanise, we've managed to reach 1.5% in just one month. And in money, it was around one hundred thousand dollars!”

Carlos Maldonado, Fixoem

3. Customization for Brand Identity

Every brand has its unique identity, and Searchanise understands that. The app offers rich customization options, enabling e-commerce merchants to tailor the look and feel of the search and filter features to align perfectly with their brand image. It's not just about changing colors and fonts; it's about creating a search experience representing the brand's essence. Searchanise's customization options empower brands to offer a tailored shopping experience that resonates with their audience, ultimately leading to better customer engagement and loyalty.
customizing Searchanise
Customizing search widgets
“One of the biggest things was the ease of deployment. There was nothing much to do. I just clicked “install”. The indexation was pretty quick, and the search started working right away. Customizing the look and feel was pretty straightforward and quick, too.”

Ganesh Ramaswamy, Himalaya Wellness
“Our team in Singapore had already implemented Searchanise, and I could just copy and paste the settings from their theme and adjust it to other Shopify stores we have. That was quick and easy and, most importantly, allowed us to customize the appearance of site search the way we wanted.”

Armin Djafari, Sennheiser

4. Personalized AI Search

Searchanise empowers online stores to offer their customers a search functionality that feels tailor-made for their individual preferences. At the heart of this advanced capability is an AI-driven search algorithm that continually adapts and refines its results based on a user's unique interactions.

Gone are the days of one-size-fits-all search results. With Searchanise, customers are provided with a dynamic search experience that considers numerous factors, including buyers’ product views, items added to the cart, and past purchase history. By harnessing this data, Searchanise's AI ensures that each customer has product suggestions that resonate with their interests, preferences, and buying patterns.

This personalized approach fosters a deeper connection between customers and the online store, enhancing their overall shopping journey. As customers feel increasingly understood and catered to, they are more likely to discover products they genuinely desire, leading to greater satisfaction and higher conversion rates.
If you're interested in delving deeper into AI search, check out an article on this topic.
setting up AI search
How to set up perosnalized AI search
“Personalization was something that we were really looking forward to. For us, personalized search is a game changer.”

Ganesh Ramaswamy, Himalaya Wellness

5. Unmatched Support

Shopify Plus users expect top-notch service, and Searchanise delivers just that. The app understands the importance of support, offering priority assistance on certain plans to ensure your questions are addressed quickly. Moreover, it provides extensive customization options, including visual changes, adjusting indexed data, and even incorporating additional data from the Shopify API, depending on what plan the merchant is using.

Plus, with direct communication channels to the customer support team, merchants can be confident that their specific needs will be met timely and effective.
“I was thoroughly impressed. Not just with the app itself but with the team as well. You guys have been nothing but wonderful. I asked a lot of questions, but there was not one ticket I raised that was not answered. I also asked for a lot of customizations and always get the help I’m looking for.”

Duy Nguyen, Impack
“Amazing support! They literally solve everything and very quickly. This must be the most reliable support I have ever worked with.”

Loolia Close

6. In-Depth Search Analytics

Understanding how users behave is vital for making smart decisions in e-commerce. Searchanise's advanced search analytics helps with this by providing valuable insights. It tells businesses which search terms are most popular, which products people often buy through search, and which searches don't yield any results.

Knowing the top search queries helps businesses decide what products to showcase and which ones to stock more of. It's like understanding what's in high demand.

The data about frequently purchased products through search helps companies focus their marketing efforts and promotions on those items, which can boost sales and make customers happier.

And when merchants see searches that return no results, they can use that information to improve their offerings or make sure that the right products show up when customers search for them using search synonyms.

In a nutshell, Searchanise's analytics helps businesses make smarter choices, sell more products, and give customers a better shopping experience. It's all about using data to make e-commerce work better.
Learn more about search analytics.
search analytics
Search analytics
“Another major benefit was search analytics. We were able to get insights into the customer behavior of what they're looking at versus what is being displayed, which has helped us a lot.”

Ganesh Ramaswamy, Himalaya Wellness
“Searchanise has helped us get to the clients. Think in their own words and the way they write. Before, we had to guess, trying to think like the clients. And now we don't have to guess, we just go to the search analytics.”

Carlos Maldonado, Fixoem

Summing Up the Searchanise Advantage for Shopify Plus Users

In the world of e-commerce, providing an exceptional shopping experience is non-negotiable. Searchanise's advanced search and filters empower Shopify+ users to go beyond users expectations, drive conversions, and build lasting customer relationships. With features like personalized AI search, merchandising tools, and unparalleled support, Searchanise emerges as the ultimate choice for big brands aiming to stand out in the digital realm.

Choose Searchanise and elevate your Shopify Plus store's search and filtering capabilities and take your business to the next level!

Stacy
Stacy is a content creator at Searchanise. Her professional areas of interest are SaaS solutions and ecommerce. Stacy believes that quality content must be valuable for readers and achieve business goals. When she is not busy writing, which does not happen often, she reads passionately, both fiction and non-fiction literature.

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