Hidden Ways to Increase Sales Using Tools Built into Your Search App
By Stacy
July 17 2024
6 min to read
The search bar isn't just a functional tool — it's your pathway to discovery and sales. While many e-commerce store owners grasp the importance of a robust search feature, they may not fully realize the additional benefits that advanced search apps can offer. These apps come equipped with built-in tools designed to elevate the shopping experience and drive sales, including features like action buttons, merchandising rules, banners, and more. By harnessing these capabilities, you can create a more efficient, user-friendly online store that not only increases sales but also enhances customer satisfaction. Let’s dive in!
Table of contents:
Banners
Banners are a dynamic and visually compelling feature within e-commerce search apps that significantly enhance promotional strategies and drive customer engagement. They could be displayed on search results and collection pages to highlight specific products, collections, or marketing campaigns in a way that captures attention and motivates action. Unlike traditional product listings, banners provide a visual break and draw the eye, making them an effective tool for guiding customer attention.
Search banners
Key Features of Banners
Targeted Promotions
Banners can be configured to appear based on specific search queries, ensuring that promotions are highly relevant to the customer's interests.
Example: Display a banner for "New Arrivals" when customers search for "latest trends" or "new in."
Customizability
Store owners can upload their own images and design banners that align with their brand's aesthetic and marketing goals.
Example: A custom banner with the store's logo and branding elements promoting a limited-time offer.
Conditional Display
Banners can be set to appear during specific time frames, allowing for precise control over promotional efforts.
Example: Show a "Holiday Sale" banner only during the month of December.
Banners can be configured to appear based on specific search queries, ensuring that promotions are highly relevant to the customer's interests.
Example: Display a banner for "New Arrivals" when customers search for "latest trends" or "new in."
Customizability
Store owners can upload their own images and design banners that align with their brand's aesthetic and marketing goals.
Example: A custom banner with the store's logo and branding elements promoting a limited-time offer.
Conditional Display
Banners can be set to appear during specific time frames, allowing for precise control over promotional efforts.
Example: Show a "Holiday Sale" banner only during the month of December.
Examples of Effective Banner Strategies
Seasonal Sales
Strategy: Use banners to promote seasonal sales and discounts prominently within search results related to seasonal items.
Outcome: Drives traffic to seasonal products and increases sales during peak shopping periods.
New Product Launches
Strategy: Highlight new product launches with banners that link directly to the product pages or launch collections.
Outcome: Generates excitement and awareness for new arrivals, boosting initial sales and customer interest.
Special Collections
Strategy: Promote special collections, such as "Eco-Friendly Products" or "Exclusive Designer Collaborations," with dedicated banners.
Outcome: Attracts customers interested in niche categories and increases visibility for unique product offerings.
Flash Sales
Strategy: Use time-sensitive banners to advertise flash sales and limited-time promotions, creating a sense of urgency.
Outcome: Encourages immediate action and drives quick sales, capitalizing on impulse buying behavior.
Loyalty Programs
Strategy: Promote loyalty programs or member-exclusive offers with banners that encourage customers to join or take advantage of their benefits.
Outcome: Increases customer retention and engagement by highlighting the value of the loyalty program.
By effectively utilizing banners, e-commerce store owners can create a more engaging and dynamic shopping experience. Banners not only enhance the visual appeal of search results and collection pages but also play a crucial role in driving targeted traffic, increasing conversions, and ultimately boosting sales. Learn how you can add banners with the help of Searchanise.
Strategy: Use banners to promote seasonal sales and discounts prominently within search results related to seasonal items.
Outcome: Drives traffic to seasonal products and increases sales during peak shopping periods.
New Product Launches
Strategy: Highlight new product launches with banners that link directly to the product pages or launch collections.
Outcome: Generates excitement and awareness for new arrivals, boosting initial sales and customer interest.
Special Collections
Strategy: Promote special collections, such as "Eco-Friendly Products" or "Exclusive Designer Collaborations," with dedicated banners.
Outcome: Attracts customers interested in niche categories and increases visibility for unique product offerings.
Flash Sales
Strategy: Use time-sensitive banners to advertise flash sales and limited-time promotions, creating a sense of urgency.
Outcome: Encourages immediate action and drives quick sales, capitalizing on impulse buying behavior.
Loyalty Programs
Strategy: Promote loyalty programs or member-exclusive offers with banners that encourage customers to join or take advantage of their benefits.
Outcome: Increases customer retention and engagement by highlighting the value of the loyalty program.
By effectively utilizing banners, e-commerce store owners can create a more engaging and dynamic shopping experience. Banners not only enhance the visual appeal of search results and collection pages but also play a crucial role in driving targeted traffic, increasing conversions, and ultimately boosting sales. Learn how you can add banners with the help of Searchanise.
Merchandising Rules
Merchandising rules in e-commerce search apps offer powerful tools for store owners to strategically position products for maximum visibility and impact. These rules allow for precise control over product display based on various criteria, enhancing the relevance and attractiveness of search results.
product merchandising
Types of Merchandising Rules
Always
Purpose: The product is always at the top of the search results no matter what the customer typed in.
Use Case: Promote best-sellers, high-margin items, or flagship products consistently to maintain their visibility.
On Match
Purpose: The product is at the top of the list if it’s included in the search results.
Use Case: Highlight products that match specific search terms, such as showcasing summer clothing when users search for "beachwear."
Keywords
Purpose: The product is at the top for particular keywords.
Use Case: Boost the visibility of new arrivals or promotional items when customers use certain keywords, such as displaying new gadgets when searching for "latest tech."
Last
Purpose: The product is at the end of the list if it’s included in the search results.
Use Case: Move out-of-stock products at the bottom of the search results page.
Purpose: The product is always at the top of the search results no matter what the customer typed in.
Use Case: Promote best-sellers, high-margin items, or flagship products consistently to maintain their visibility.
On Match
Purpose: The product is at the top of the list if it’s included in the search results.
Use Case: Highlight products that match specific search terms, such as showcasing summer clothing when users search for "beachwear."
Keywords
Purpose: The product is at the top for particular keywords.
Use Case: Boost the visibility of new arrivals or promotional items when customers use certain keywords, such as displaying new gadgets when searching for "latest tech."
Last
Purpose: The product is at the end of the list if it’s included in the search results.
Use Case: Move out-of-stock products at the bottom of the search results page.
Examples of Effective Merchandising Strategies
Seasonal Promotions
Use merchandising rules to promote seasonal items during relevant periods, such as highlighting winter apparel in the search results during the holiday season.
New Product Launches
Ensure new arrivals are featured prominently in search results to capture the attention of early adopters and trend-conscious shoppers.
Clearance Sales
Apply "Always" rules to display clearance items consistently, helping to clear out old inventory and make room for new stock.
Merchandising rules can help you to create a dynamic and responsive search experience. They not only enhance product discovery but also play a crucial role in driving sales. Discover how to set up merchandising rules in your store.
Use merchandising rules to promote seasonal items during relevant periods, such as highlighting winter apparel in the search results during the holiday season.
New Product Launches
Ensure new arrivals are featured prominently in search results to capture the attention of early adopters and trend-conscious shoppers.
Clearance Sales
Apply "Always" rules to display clearance items consistently, helping to clear out old inventory and make room for new stock.
Merchandising rules can help you to create a dynamic and responsive search experience. They not only enhance product discovery but also play a crucial role in driving sales. Discover how to set up merchandising rules in your store.
Redirects
Redirects in e-commerce search apps are powerful tools that can drive targeted traffic to specific pages. By configuring redirects, store owners can guide customers to the most relevant content or promotional pages based on their search queries.
Examples of Effective Redirect Strategies
Promotional Campaigns
Strategy: Redirect searches related to specific promotions (e.g., "Black Friday deals") to dedicated landing pages showcasing discounted products.
Outcome: Increases visibility of promotional offers and drives higher traffic to campaign pages.
Product Launches
Strategy: Redirect searches for new product categories or recently launched items to product launch pages.
Outcome: Ensures customers quickly find and explore new products, boosting initial sales and interest.
Customer Support
Strategy: Redirect searches for help or FAQs (e.g., "return policy," "shipping info") to customer support or FAQ pages.
Outcome: Enhances customer service by providing immediate access to helpful information, reducing support queries.
Content Marketing
Strategy: Redirect searches for specific content topics (e.g., "styling tips," "how-to guides") to relevant blog posts or content hubs.
Outcome: Drives traffic to valuable content, increasing engagement and establishing the store as an authority in its niche.
By effectively utilizing redirects, e-commerce store owners can create a more seamless and intuitive shopping experience. Redirects not only improve navigation but also support strategic marketing initiatives, ultimately driving higher sales, enhancing customer satisfaction, and fostering loyalty. Learn how to set them up.
Strategy: Redirect searches related to specific promotions (e.g., "Black Friday deals") to dedicated landing pages showcasing discounted products.
Outcome: Increases visibility of promotional offers and drives higher traffic to campaign pages.
Product Launches
Strategy: Redirect searches for new product categories or recently launched items to product launch pages.
Outcome: Ensures customers quickly find and explore new products, boosting initial sales and interest.
Customer Support
Strategy: Redirect searches for help or FAQs (e.g., "return policy," "shipping info") to customer support or FAQ pages.
Outcome: Enhances customer service by providing immediate access to helpful information, reducing support queries.
Content Marketing
Strategy: Redirect searches for specific content topics (e.g., "styling tips," "how-to guides") to relevant blog posts or content hubs.
Outcome: Drives traffic to valuable content, increasing engagement and establishing the store as an authority in its niche.
By effectively utilizing redirects, e-commerce store owners can create a more seamless and intuitive shopping experience. Redirects not only improve navigation but also support strategic marketing initiatives, ultimately driving higher sales, enhancing customer satisfaction, and fostering loyalty. Learn how to set them up.
Action Buttons
Action buttons streamline the shopping process and enhance user interaction. By incorporating action buttons such as "View Product," "Add to Cart," and "Quick View" directly within search results, store owners can significantly reduce the steps needed for customers to engage with and purchase products. This seamless functionality not only improves user experience but also drives higher conversion rates.
"Add to cart" button
Types of Action Buttons
View Product
Function: Opens the full product page, providing detailed information, images, reviews, and additional options.
Benefit: Allows customers to explore product details thoroughly before making a purchase decision.
Add to Cart
Function: Adds the product directly to the shopping cart from the search results page.
Benefit: Simplifies the purchase process by reducing the number of steps required to add an item to the cart, which can significantly increase conversion rates.
Quick View
Function: Opens a pop-up window with essential product details, allowing customers to get a quick overview without leaving the search results page.
Benefit: Enables customers to make faster decisions by providing key information at a glance, such as price, availability, and a brief description.
Function: Opens the full product page, providing detailed information, images, reviews, and additional options.
Benefit: Allows customers to explore product details thoroughly before making a purchase decision.
Add to Cart
Function: Adds the product directly to the shopping cart from the search results page.
Benefit: Simplifies the purchase process by reducing the number of steps required to add an item to the cart, which can significantly increase conversion rates.
Quick View
Function: Opens a pop-up window with essential product details, allowing customers to get a quick overview without leaving the search results page.
Benefit: Enables customers to make faster decisions by providing key information at a glance, such as price, availability, and a brief description.
Examples of Effective Action Button Usage
Flash Sales
Strategy: Use the "Add to Cart" button prominently during flash sales to encourage quick purchases and capitalize on impulse buying.
Outcome: Drives rapid sales and maximizes revenue during limited-time promotions.
Product Comparisons
Strategy: Implement the "Quick View" button for products within the same category to facilitate easy comparison and decision-making.
Outcome: Helps customers make informed choices quickly, reducing decision fatigue and increasing the likelihood of conversion.
Action buttons help create a more intuitive and engaging shopping experience, allowing customers to perform key actions without leaving the search results page. They facilitate quick navigation and decision-making, simplifying the customer journey and driving higher conversion rates. Find out how to set up action buttons in Searchanise.
Strategy: Use the "Add to Cart" button prominently during flash sales to encourage quick purchases and capitalize on impulse buying.
Outcome: Drives rapid sales and maximizes revenue during limited-time promotions.
Product Comparisons
Strategy: Implement the "Quick View" button for products within the same category to facilitate easy comparison and decision-making.
Outcome: Helps customers make informed choices quickly, reducing decision fatigue and increasing the likelihood of conversion.
Action buttons help create a more intuitive and engaging shopping experience, allowing customers to perform key actions without leaving the search results page. They facilitate quick navigation and decision-making, simplifying the customer journey and driving higher conversion rates. Find out how to set up action buttons in Searchanise.
Product Labels
Product labels are dynamic visual cues that can significantly enhance the visibility and appeal of products in search results. These labels, which include tags like "On Sale," "In Stock," or custom labels, serve as immediate attention grabbers, providing crucial information at a glance and influencing customer decisions. Integrating product labels into your search functionality can lead to increased click-through rates, higher conversions, and improved overall user experience.
product labels
Types of Product Labels
Discount Labels
Function: Indicates that a product is on sale or available at a discounted price.
Benefit: Attracts bargain hunters and encourages impulse buying by highlighting savings.
In-Stock Labels
Function: Shows that a product is currently available and ready for immediate purchase.
Benefit: Provides assurance to customers that they won't face out-of-stock issues.
Custom Labels
Function: Allows store owners to create labels tailored to specific promotions, product attributes, or marketing campaigns.
Benefit: Offers flexibility to address unique selling points and promotional strategies.
Example: A "Best Seller" label on a top-performing product leverages social proof to boost its appeal, while a "Limited Edition" label creates a sense of urgency and exclusivity.
Function: Indicates that a product is on sale or available at a discounted price.
Benefit: Attracts bargain hunters and encourages impulse buying by highlighting savings.
In-Stock Labels
Function: Shows that a product is currently available and ready for immediate purchase.
Benefit: Provides assurance to customers that they won't face out-of-stock issues.
Custom Labels
Function: Allows store owners to create labels tailored to specific promotions, product attributes, or marketing campaigns.
Benefit: Offers flexibility to address unique selling points and promotional strategies.
Example: A "Best Seller" label on a top-performing product leverages social proof to boost its appeal, while a "Limited Edition" label creates a sense of urgency and exclusivity.
Examples of Effective Product Label Usage
Holiday Sales
Strategy: Use "Holiday Sale" labels during festive seasons to attract attention to discounted items.
Outcome: Drives seasonal sales and capitalizes on increased shopping activity during holidays.
New Arrivals
Strategy: Highlight new products with "New Arrival" labels to generate excitement and interest.
Outcome: Encourages customers to explore the latest additions, boosting early sales for new inventory.
Stock Alerts
Strategy: Employ "Low Stock" labels on products that are running out to create urgency.
Outcome: Prompts customers to act quickly to avoid missing out, reducing the likelihood of abandoned carts.
Customer Favorites
Strategy: Label top-rated or frequently purchased items with "Customer Favorite" tags.
Outcome: Leverages social proof to build trust and encourage purchases of popular products.
With the help of product labels e-commerce store owners can boost sales and conversion rates as well as improve overall customer satisfaction, leading to long-term loyalty. You can leverage product labels with the help of Searchanise; check out the help article for detailed instruction.
Strategy: Use "Holiday Sale" labels during festive seasons to attract attention to discounted items.
Outcome: Drives seasonal sales and capitalizes on increased shopping activity during holidays.
New Arrivals
Strategy: Highlight new products with "New Arrival" labels to generate excitement and interest.
Outcome: Encourages customers to explore the latest additions, boosting early sales for new inventory.
Stock Alerts
Strategy: Employ "Low Stock" labels on products that are running out to create urgency.
Outcome: Prompts customers to act quickly to avoid missing out, reducing the likelihood of abandoned carts.
Customer Favorites
Strategy: Label top-rated or frequently purchased items with "Customer Favorite" tags.
Outcome: Leverages social proof to build trust and encourage purchases of popular products.
With the help of product labels e-commerce store owners can boost sales and conversion rates as well as improve overall customer satisfaction, leading to long-term loyalty. You can leverage product labels with the help of Searchanise; check out the help article for detailed instruction.
Conclusion
Harnessing the full potential of advanced search features can significantly elevate your e-commerce store's performance. By leveraging tools like banners, action buttons, product labels, merchandising rules, and redirects, you can create a more dynamic and user-friendly shopping experience. These features not only enhance customer satisfaction by making navigation and product discovery effortless but also drive higher sales and conversions.
As an e-store owner, integrating these advanced functionalities can transform your search bar from a simple navigational tool into a powerful engine for growth. With Searchanise, you have access to these robust tools right out of the box, allowing you to customize and optimize your store’s search experience without any coding expertise. Embrace these features to create a seamless, engaging, and profitable shopping journey for your customers.
As an e-store owner, integrating these advanced functionalities can transform your search bar from a simple navigational tool into a powerful engine for growth. With Searchanise, you have access to these robust tools right out of the box, allowing you to customize and optimize your store’s search experience without any coding expertise. Embrace these features to create a seamless, engaging, and profitable shopping journey for your customers.
Stacy
Stacy is a content creator at Searchanise. Her professional areas of interest are SaaS solutions and ecommerce. Stacy believes that quality content must be valuable for readers and achieve business goals. When she is not busy writing, which does not happen often, she reads passionately, both fiction and non-fiction literature.
