How Fragrance Rich Boosted Conversion by 35% with Searchanise

✅ Auto Spellcheck & "Did You Mean?" – Helps customers find the right products even if they mistype a word, reducing frustration and ensuring a smooth search experience.
✅ Quick View & Action Buttons – Allows shoppers to preview products directly from search results and add them to their cart without leaving the page, making the process seamless—especially on mobile.
✅ Merchandising & Analytics – Enables Fragrance Rich to highlight trending products and track campaign effectiveness, helping customers discover new and relevant items with ease.

In 2009, Moses, the founder of Fragrance Rich, wanted to create a unique men’s fragrance. This journey inspired him to start selling fragrances of different brands. The idea was influenced by a key observation about his own family. He noticed how much his older sister loved fragrances. "She would have six or seven bottles at a time. I could see the joy it brought her. If fragrances made her feel so good, why not offer this feeling to others?" he says. This led to the birth of Fragrance Rich, with the goal of creating a fragrance line that made people feel good.

Since launching Fragrance Rich in 2017, the company has steadily expanded its product line and continued selling directly to consumers. "Our focus has always been on making people feel good first, and then selling the products comes after," Moses shares. A simple yet powerful vision that has guided the brand’s growth ever since.

Before installing Searchanise, Fragrance Rich struggled with the limitations of the default search functionality. As the product catalog grew to over 3,000 items, the website's basic search tool couldn't keep up.

The founder wanted to make website navigation as smooth as the fragrances themselves. Without a streamlined experience, customers would struggle to find what they want, and ultimately, the store would lose them.

The problem was clear: Fragrance Rich needed a solution that would match their desire for an intuitive, easy-to-navigate shopping experience.

In April 2020, Fragrance Rich made a decision that would change the way they connected with customers: they installed BigCommerce Smart Search app – Searchanise. The goal was to enhance the user experience and help visitors find their perfect fragrance with ease. The result? A seamless integration that not only improved the shopping experience but also supercharged their conversions.

Why Searchanise? It provided exactly what Fragrance Rich needed: advanced search and filtering. But the power of Searchanise goes far beyond just search. With built-in analytics, Fragrance Rich can track top products bought through search, top search queries, and even those mysterious searches with 0 results.

Fragrance Rich also takes full advantage of Searchanise’s auto spellcheck and 'Did You Mean?' feature.

The 'Did You Mean?' feature works alongside spell check to enhance the experience, allowing users to discover other products they never knew were available on our site.

Fragrance Rich also uses stop words to control search results. For example, they do not sell fakes, replicas, or imitations of any products on their site. If a customer searches for such terms, no results will be displayed. “This helps us protect our brand narrative and ensures customers know that all our products are 100% original, as intended by the manufacturer,” says Moses.

But perhaps the most impressive result? The boost in conversions. “Our conversions have improved by 35% after installing Searchanise,” the founder says. “It’s due to the ease of use, the user interface, and the fact that we can customize it to match our site.”

Discover more: Hidden Ways to Increase Sales Using Tools Built into Your Search App

When you invest in the right tools, the results can speak for themselves. For Fragrance Rich, the numbers were clear: Searchanise made a measurable difference in their business, boosting the conversion rate. Let’s take a closer look, what exactly helped to achieve such a result:

Improved User Experience
With the advanced search and filters for BigCommerce, Fragrance Rich made it easier for customers to find exactly what they wanted, which naturally translated into more sales. “Searchanise has definitely helped us reach our sales goals,” says the founder. The overall experience for customers improved significantly, making their journey from discovery to checkout smooth and straightforward.

Insights from Analytics Tools: Shedding Light on Blind Spots
But the true magic of Searchanise lies in its ability to uncover hidden opportunities. Thanks to the analytics tools, Fragrance Rich could now see more than just sales data. They could identify patterns and insights that might have otherwise been missed.

Take, for example, the “blind spots” that Searchanise helped illuminate. “The app highlights the gaps and gives us actionable insights on what we need to improve”, says Moses. These insights allowed Fragrance Rich to identify potential issues, such as missing products and address them quickly.
Another critical insight came from Searchanise’s ability to track popular products and top searches. “We could see which products customers were most interested in, and that helped us plan our inventory better,” the founder adds. “It also gave us the data to improve product recommendations and tailor our promotions.”

Learn more: Search Analytics Decoded: A Guide for eCommerce Stores

Better Marketing and Merchandising Control
Thanks to the in-built merchandising tools, Fragrance Rich also found themselves in better control of their marketing. “The merchandising feature allows us to plan marketing campaigns more effectively,” the founder says. “We can promote specific products without needing a technical background.”

And it didn’t stop there. With the ability to track and analyze user engagement across platforms, Fragrance Rich could align their social media strategies with real-time data.

Also, merchandising helps to return relevant results if the user prints in not the actual search term, but an association. For example, for the request "home" Fragrance Rich displays candles.

Learn more about merchandising: 5 Searchandising Hacks to Increase Ecommerce Sales

Action Buttons: Enhancing Shopping Convenience
Fragrance Rich also uses the Quick View button to improve the user experience on our search results page. With its help customers can see an overview of the full product page without leaving the search results. If they decide to purchase, they can simply click the Add to Cart button, which adds the product to their shopping cart. This really does provide a fast, seamless, and user-friendly way for the customers and is very mobile-friendly.

In a world where eCommerce is more competitive than ever, having the right tools isn’t just a luxury — it’s a necessity. For Fragrance Rich, Searchanise became a trusted partner in optimizing their website, enhancing the customer experience, and driving measurable results. From boosting conversions by 35% with seamless search functionality to uncovering hidden insights with advanced analytics, the impact of Searchanise is clear.

As the founder puts it, "Searchanise is definitely the tool you want to have if you're starting a business on BigCommerce." With easy installation, intuitive features, and the ability to anticipate customer behavior, it’s no wonder Searchanise continues to be a part of Fragrance Rich’s success.
So, if you're ready to take your eCommerce game to the next level, it might just be time to let Searchanise work its magic for you too. After all, when it comes to boosting conversions and enhancing the shopping experience, the numbers — and the happy customers — speak for themselves.