Understanding the needs and pains of your customers is the essential step in stocking up on products they'll sweep off the digital shelves. Don't spread yourself too thin by aiming to please everyone. Instead, focus your efforts on your target audience, be it teens trying to show off before friends or corporate clients buying office equipment in bulk.
To know what they need, analyze what they search for, click on, and purchase – and what they can't find, all using the Searchanise analytics dashboard
. Use the data to shape your strategy accordingly.