For example, have you ever considered what such a simple and natural action as a search for your product entails? After all, every online store has a search, it is something expected and basic. However, that's not the case with e-commerce. The store owner should think of every detail, no matter how small, basic or insignificant it looks like, for it could affect his sales tremendously. Off-colored search buttons, unwieldy filters, frustrating "no results" pages
– all of that makes the search process more unpleasant for your customers. Which, unless you hold a monopoly on your services or products, increases the chance of customer deciding that enough is enough and moving on to greener pastures. Or more pleasant stores, in this case.
And that leaves us with a fact that most marketplaces do not provide adequate search tools. Sure, they may find some products by name, but that is usually the end of their capability. This is where search apps come in. As with any service or product, when there is a demand, there will be an offer. Nowadays, there are a lot of offers, given that the profitability of online marketplaces constantly rises.
That allows store owners to just install an app, leaving its development, improvement, and support to the company that created it. This frees up time and strength to focus on the business without distractions and removes the need to have a developer for a store. That allows small businesses to outsource a significant part of work without a need to involve freelancers, thus limiting expenses and risks involved. All of those reasons are good enough to convince people to use search apps, but all of them combined make vital tools for any online store.
So, now that we know why do store owners need a Search App, it is time to explain what it is, where can you find them, and how to better choose them.