From 28% to 18% Bounce Rate: Limited100's Smart Search Investment That Paid Off

Customer: limited100.co.uk
Industry: Luxury Automotive Wall Art
Company Overview: Limited100 is a UK-based luxury automotive wall art business serving car enthusiasts globally. Founded in 2020, they work with seven photographers worldwide and have sold over 500 handmade artworks to collectors, gift buyers, and dealerships across the UK, US, and beyond.

Limited100 faced a common problem for small businesses using older Shopify themes: their basic search functionality wasn't engaging enough to keep visitors exploring their catalog. The results speak for themselves — after implementing Searchanise, they saw their average pages per visit increase from 2.2 to 3.4 and bounce rate drop from 28% to 18%.

Limited Search Functionality: The basic Shopify search on their theme provided no preview functionality. Customers searching for "Ferrari F40" would see only a text result, with no product image or key details, until clicking through.
Poor Site Engagement: Without an intuitive search experience, visitors weren't discovering other products, leading to high bounce rates and low page views per session.

Limited100 implemented Searchanise Search & Filter to transform their basic search into a sophisticated discovery tool that matched their luxury brand aesthetic and transformed customers’ journey.

Before Searchanise, customers had to:

1. Type search term
2. Click search button
3. Browse results page
4. Select product

After implementation:

1. Type search term
2. See instant previews
3. Click directly on desired artwork or add to cart without leaving the search results

The Feature: Real-time search results with product images appearing as customers type.
Why It Matters: Customers can immediately see 3-4 relevant artworks and navigate directly to products they find appealing, eliminating unnecessary steps in the buying process.

The Feature: Search results include both products and relevant blog articles.
Why It Matters: Creates a more comprehensive discovery experience, helping customers find not just products but also related content about car culture and collecting.

The Feature: Full customization of search widget appearance with custom fonts and colors.
Why It Matters: Maintains brand consistency without requiring expensive custom development work.

Limited100 saw significant improvements in key engagement metrics after implementing Searchanise:

Pages Per Visit: +55% Increase

• Before: 2.2 pages per visit
• After: 3.4 pages per visit

Bounce Rate: 36% Reduction

• Before: 28% bounce rate
• After: 18% bounce rate

Search Usage: 30% of customers actively use the search function to discover products

For Limited100, the value extended beyond the software to include responsive support and growth opportunities.

Searchanise helped extend the life of Limited100's existing Shopify theme, providing modern functionality without the cost of a complete redesign.

Limited100's experience shows Searchanise is ideal for:

Limited100's success demonstrates how the right search solution can transform a small business's online presence. By implementing Searchanise, they turned their basic search functionality into a powerful discovery tool that increased engagement, reduced bounce rates, and enhanced the customer experience.

For a luxury brand serving discerning car enthusiasts worldwide, every touchpoint matters. Searchanise helped Limited100 deliver the premium search experience their customers expected.

The result? A more engaging website that guides customers seamlessly from search to purchase, proving that advanced functionality doesn't require a premium budget.

Ready to transform your store's search experience? Start your free trial and discover how Searchanise can help your business grow without breaking the bank.