Ensure visitors always find what they need by analyzing their behavior

Analyze the most popular search terms to know which goods are in demand - and which might need additional promotion

1 in 4 shoppers don't bother to type their search in full if they have a list of suggestions on hand. Make sure what you offer in search suggestions is relevant by fine-tuning your Suggestion Dictionary

It's not only important what they search for - but also what they click on. Arrange your results and categories/collections pages to make most-clicked products come first

If something is searched for and getting clicked on - but ultimately not bought - that might be a signal your product page requires some polishing. Get it right for your shoppers to continue their journey to checkout (feature available for Shopify stores only)

The Product Performance tab is a powerful addition to Searchanise analytics that turns raw search interactions into clear, product-level insights. Instead of analyzing performance only by search queries, it brings together Products Clicked and Products Bought data into a single, actionable dashboard.

1 in 3 queries end in 'no results'. Track these searches & keep them to a minimum. Stock up on what your catalog might be missing - to improve customer experience and make them want to return. Or else configure your synonyms to match shoppers' intentions

Filters should guide shoppers, not confuse them. See which ones are actually being used and which might be gathering dust. A well-optimized filter setup means a seamless path to checkout. And more sales!

Is "red" ruling the color game? Does "size M" dominate the charts? Find out which filter values get the most love and ensure your product selection aligns with what shoppers really want. Try improved search relevance, and boost conversions.