How Active In Style Increased Conversion by 30% with Searchanise's Help

Alexey Baguzin
By Alexey Baguzin
Mar 3 2019
Time to read
2 min to read
"The impact of Searchanise has been vast: not only does it provide an accurate search for our products but the software is really flexible too."

Tom
Store owner


How did you come up with the idea of selling sportswear?

Tom: "The story of my 2 sites - Active in Style and The Active Man - started from Lorna Jane in Australia. Our founder, Caroline Lucey, moved back to the UK from Lorna Jane in Oz, and she noticed hardly anyone wore activewear back home (whereas in Australia this was a common thing). After seeing a few more people use activewear in the following months, Caroline decided to contact Lorna Jane to sell their brand in the UK.

"An agreement was struck - as long as she didn't set up her business under Lorna Jane's name (as this could be a potential market for them too). That's how both sites were created, and it felt like almost instantly there was a huge demand for high-quality activewear."

"After the success of selling Lorna Jane to the UK market, many other brands approached Active in Style to sell on their behalf; Running Bare, Jaggad (both Oz brands), and then Onzie, to name a few. Soon after we signed up with Adidas, Under Armour, and Puma who all wanted to work with us."

"Since then we have been balancing the lesser-known brands we are passionate about and want to promote in the market, and the bigger brands who help from a discovery and trust point of view. Our team has been going from strength to strength."
CrossFit Guy

Why did you decide to use an improved search in-store?

Tom: "We are running both stores on Magento, and before we started using Searchanise we only had a low-quality default Magento search. If you had searched black tank tops on our site you'd get some black tanks (usually one's with "tank" in the name) but often there would be rogue items like blue leggings. Although most importantly not all the black tank tops would appear in that search. It was an area that required immediate improvement.

"The impact of Searchanise has been vast: not only does it provide an accurate search for our products but the software is really flexible too, which means we can set up new pages to replicate our standard pages."

Did Searchanise help increase conversion?

Tom: "It was the most important aspect we were looking for. In June 2016 using the default site search, we had a conversion rate of 3.85% from - with Magento's default search tool in place. In June 2017 using the site search, we had a conversion rate of 5.05% with Searchanise in place.
Site usage in June 2016
Site usage in June 2016
Site usage in June 2017
Site usage in June 2017
"It's mightily impressive to see not only our traffic go up but the conversion rate increasing so substantially. The best thing about it is that Searchanise's search bar is in exactly the same place Magento's search used to be, so the increased conversion rate cannot be attributed to anything else but the app's efficiency."

What other apps did you use to increase your store conversion?

Tom: "The other tools key to helping our sites are Hotjar (helps understand customers' journeys), information Google Analytics is essential, and we also use an automation email provider called Ometria. There are also some on-site features like "Shop the Look" and bundling - to increase our conversion."
Active in Style store
If you've been looking for advanced site search to enhance customer experience and boost conversion rates on your website, take a closer look at Searchanise.

Pick your platform and watch your e-store shoot to the top with Searchanise

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“Rock solid performance! I wish we knew about this app a year ago! The intuitive nature of the searches and speed of information make this a perfect app for our web store."
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"Works great for our needs!
The Searchanise plugin/service excels where other leading (and much more expensive) search providers have fallen short on our site. We have over 17,000 products and this plugin indexes them flawlessly and creates a top-notch search experience for our customers. Really pleased that we found this one."
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My last hope was to try Searchanise. I was, and I am still amazed! The search results are PERFECT! The sync speed is AMAZING without bags or delays. And I have never seen such great support. The Searchanise App is HIGHLY RECOMMENDED, and I really hope someday to find again such a nice team and support."
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"Searching for a Search app? Try Searchanise. We are totally impressed, works great, it's faster than the default BC search and looks gorgeous in our shop - it's form and function! Supported by wonderful people. Many thanks to Alexey and the team! Excellent app and awesome team"
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"The results are fantastic.
We use it on many customers and they are all satisfied. It greatly enhances Magento's search."
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"I could say a lot of great things about this add-on, but I think this one line suffices; adding the Searchanise feature to your store is one of the most important and rewarding decisions you will make for your business and customers. Not to mention, the team is an absolute delight to work with, namely Angelina Morozova!"
Alexey Baguzin
Senior copywriter at Searchanise

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