Release Notes / Winter 2025
BigCommerce Release Notes December 2025: Filter Analytics and Smart Product Cards
By Stacy
Dec 10 2025
2 min to read
We're thrilled to announce two major updates to Smart Search and Product Filters by Searchanise that will transform how you understand customer behavior and present your products on BigCommerce.
Table of contents:
Introducing Filter Analytics: A Game-Changing Addition to Your Analytics Suite
Now you can see how exactly customers use filters in your store. While you've had access to search analytics, this entirely new capability reveals the complete picture of how shoppers navigate and narrow down their product choices.
Why Filter Analytics Matters
Understanding filter usage unlocks opportunities you couldn't access with search data alone:
- Discover true customer preferences: See which product attributes drive purchasing decisions
- Optimize your filtering strategy: Remove underused filters and enhance the ones customers depend on
- Increase conversions: Shoppers who can efficiently filter to their ideal products are far more likely to buy
Your New Analytics Overview Dashboard
When you open your Analytics section, you'll immediately see your top five most-used filters alongside the five most-selected filter values. This snapshot reveals which filtering criteria matter most to your customers — the tools they consistently rely on when shopping your store. You will find more detailed reports on Filters and Filters values tabs in Analytics.
Analytics dashboard
Dedicated Analytics for Different Page Types
We've organized filter analytics into separate tab, giving you precise insights for each shopping context:
- Filter Usage: See every filter customers engaged with on each page type
- Selected Values: View the specific options shoppers chose (like "cotton," "medium," or "$25-$50")
Analytics on the use of filters
Export Your Data
Every data point — individual filters and specific values — can be exported. Take your data offline for presentations, strategic planning, or deeper analysis.
Getting Started with Filter Analytics
Simply log into your Searchanise control panel and click into the Analytics section — your new filter data is waiting. For comprehensive guidance, check out our help article on search & filter analytics.
Product Card Templates: Optimize Product Displays for Every Device
Customize how products appear with intelligent templates designed specifically for desktop and mobile shopping experiences.
Product card templates
What You Can Control
- Device-Specific Button Placement: Position CTAs like "Add to Cart" and "Quick View" differently on desktop and mobile, ensuring they're always optimally placed for each screen size.
- Brand-Consistent Styling: Adjust button shapes, corner styles, and formats (text-only or with icons) to perfectly match your store's visual identity.
- Quick A/B Testing: Experiment with different CTA positions and styles to discover what drives the most sales for your audience.
- Instant Implementation: Apply professional templates without writing code or hiring developers.
Add to Cart as a button, and Quick View as an icon on desktop
Both buttons displayed as icons on mobile
How to Set Up Smart Product Cards
- Navigate to Search & Navigation > Search Results Widget > Content
- Select your preferred CTA placement layout
- Set button visibility for desktop, mobile, or both
- Choose your button type and button shape
- Preview and apply your changes
For detailed setup instructions, visit our Help Center ↗
Set up instructions
Both features are now available to Searchanise users on BigCommerce, with our support team ready to assist merchants in maximizing the capabilities of these new tools.
Quick to install
and ready to use instantly!
Select your platform to unlock better conversions and smooth customer experiences.
Stacy
Stacy is a content creator at Searchanise. Her professional areas of interest are SaaS solutions and ecommerce. Stacy believes that quality content must be valuable for readers and achieve business goals. When she is not busy writing, which does not happen often, she reads passionately, both fiction and non-fiction literature.
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