: Fashion was an interesting one. It didn't appear that the immediate impacts of COVID or the stay-at-home orders had much of an affect on the industry. GMV fluctuated as usual, the orders trended on par with GMV, and the amount of new customers — while net new — slowed down prior to stay-at-home.
About weeks into the announcement we began to see a steady increase in GMV and orders and what was the beginning of the decline in cart value. However this trajectory would continue and exponentially grow from the week of March 22 through April 12.
For the possible reasons mentioned earlier, we saw a large uptick in GMV, orders, and new customers — nearly 60%! Fashion
and retail would remain at this level experiencing fluctuations, but largely remained at this level.
It's curious to note that many fashion retailers began offering PPE like masks, scarves, and other protective clothing, which could also contribute to these increases.