How Canadian Pro Shop Online Drives 20% of Transactions Through On-Site Search
By Stacy
July 29 2026
3 min to read
For Canadian Pro Shop Online, the search bar has to do more than help shoppers find products, it has to drive sales. With a vast golf equipment catalog, premium-priced products, and customers accustomed to fast, intuitive Amazon-like shopping experiences, generic search wasn't going to cut it. Here's how Searchanise became the backbone of their product discovery.
About Canadian Pro Shop Online
Canadian Pro Shop Online is a Shopify-based golf equipment retailer serving customers who expect both selection and speed. The store carries a large, constantly expanding catalog — with new products launching regularly — and sells at a premium average order value of roughly $500. About 80% of the business runs on dropshipping, and the team competes daily with giants like Amazon for customer attention and trust.
For a store like this, search isn't a nice-to-have. It's the primary way shoppers buy the right product from a catalog too large to browse.
For a store like this, search isn't a nice-to-have. It's the primary way shoppers buy the right product from a catalog too large to browse.
Canadian Pro Shop Online
The Challenge
Generic search couldn't keep up with a complex, high-value catalog.
- Search that didn't reflect the brand. The default search experience looked and behaved the same as every other store's — with no way to fully control layout, look, or feel to match the premium positioning the brand wanted to project.
- Product names customers search inconsistently. Golf equipment naming is notoriously messy. A single popular product — like the P790 irons — might be searched as "P790," "P 790," "PP790," or "P-790." Without a way to account for those variations, searches could return nothing, quietly costing sales on the store's best sellers.
- No way to prioritize what mattered. With a catalog too large to feature every product equally, the team had no reliable way to make sure the categories and items that mattered most to the business actually got visibility.
- Conversion pressure from every angle. With a premium price point, customers need speed and confidence to complete a purchase. Any friction in finding the right product is an opening for a faster competitor — chief among them, Amazon.
The Solution
Searchanise gave Canadian Pro Shop Online full control over the search experience — and the tools to make it faster, smarter, and more aligned with the business.
Key features in use:
Key features in use:
✓
A fully customizable search widget — layout, look, and feel are built to match the brand rather than a generic default.
✓
Synonyms — every real-world variation of a product name (P790, P 790, P-790, and more) is mapped to the same results, so no search comes back empty.
✓
Merchandising rules, banners, and search analytics — priority products can be pinned to the top of results regardless of what a shopper searches, banners add visual merchandising within search and collection results, and analytics surface popular and missed search terms so the team can keep refining what gets shown.
✓
Real-time, as-you-type search suggestions and sticky filters — results populate instantly as customers type, cutting the time between "searching" and "buying," while sticky filters keep refinement options accessible as customers scroll.
Results
For Canadian Pro Shop Online, search has become a critical part of the customer journey. With around 40% of visitors using search and approximately 20% of transactions attributed to search, product discovery is directly connected to the store's revenue engine.
The team also uses search analytics to continuously identify what shoppers are looking for and optimize the experience based on real customer behavior.
The team also uses search analytics to continuously identify what shoppers are looking for and optimize the experience based on real customer behavior.
“
“I love this app - it is a game changer. Not only can you choose the customer-facing look and feel of your search, but you can greatly refine the products, categories and more to make sure you are delivering the information to your customers the way you want it!”
Lee Tamburano, Canadian Pro Shop Online, Director
Lee Tamburano, Canadian Pro Shop Online, Director
Stacy
Stacy is a content creator at Searchanise. Her professional areas of interest are SaaS solutions and ecommerce. Stacy believes that quality content must be valuable for readers and achieve business goals. When she is not busy writing, which does not happen often, she reads passionately, both fiction and non-fiction literature.
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